计划与策略：一集拿走 23 个地道职场表达

do you make long-term plans at work it’s quite easy to make long-term plans that you haven’t thought about very thoroughly it’s more difficult to make detailed plans that you’ve thought through really well i find it quite hard to make long-term plans myself because i’m not very organized i find it hard to see into the future and make a structured timetable of events i’m not very good at that in this episode we’ll talk about plans and strategies so phil today we’re talking about plans and strategies what do we mean by strategy at work well a strategy is a plan to do something but it’s a very detailed plan to do something so you’ve probably got lots of steps and perhaps different ways that you want to do something yeah and it’s what you want to do but also how you want to do it so it usually involves some deadlines and targets and some success criteria but it can also be a particular way of approaching a problem so for example a sales strategy you might want to increase your sales at a company the strategy is the way that you approach that problem how do you do it yeah and so today we’re going to discuss how to come up with plans and strategies and also how to decide whether they’re working or not okay let’s imagine you’ve been asked to come up with a strategy to improve results in your team at work maybe your bosses want to increase sales or improve productivity what words and phrases can we use to talk about plans like this phil well we’ve got the what which is thinking about what you want to do and what you can achieve so for example you might say we’re aiming to cut costs by 25 percent and you could call this an objective we also might call them success criteria and these are the things that when you meet them you’ll know that your strategy has worked yes we also need to think about the when so timelines or deadlines are useful you’ll often hear people in this context talking about quarters of the year so imagine the year broken up into three month quarters they’re often abbreviated to q1 q2 q3 q4 so for example someone might say the first phase of our plan will be implemented in q2 and we’ll evaluate its impact at the end of q3 that means we’ll start in the second quarter of the year and then we’ll review things in the third quarter of the year yeah and then we have the how and those are what specific things are you going to do to try and meet these targets and it’s quite good when you’re specifying these to use definite language say we will do something rather than we’ll try to do something yeah i think that’s really important so strategy is not just a target it is all of the things that you want to do your approach to meeting those targets that you’ve got for yourself okay we’ve talked about creating a strategy but how can we decide whether the strategy is working and make changes well one way is to look at the evidence uh so we mentioned there might be success criteria and these might have numbers attached so say your target is we want to cut costs by 25 percent you would measure look at the evidence what percentage have you cut costs by at the end of a certain amount of time yeah and sometimes these things might be called key performance indicators or kpis and they’re just the things that are measured so you can assess how well or how badly a strategy is doing yeah so it may be that everything’s gone well and you’ve met your targets your strategy is working um but if it’s not if you’ve not seen the results that you’d hoped for then it’s probably a good time to talk about changes what you can change in your strategy that might make things better um how would we do this phil what are some options well you might talk about priorities you might say um well maybe cutting costs isn’t isn’t working but why don’t we prioritize increasing sales instead okay we’ve talked about strategies but what about long-term plans how much should you plan for the future at work phil well this is going to depend a lot on the industry you’re in and the kind of work it might be that something’s probably not going to change that much so you can look way off into the future or you might be in a really fast moving field where it’s just impossible to predict what happens next yeah and it depends on your role and responsibilities so some people work shifts or in jobs which are much more day-to-day they’re really just dealing with what happens on the day so imagine a doctor for example they really are just treating the people that walk into the hospital on that day and whereas other people focus on strategy and planning a lot more in their job their their job is to look into the future and to build something over time but i think it can be useful to think about the future even if your job is quite day-to-day it can be tempting sometimes to just worry about what’s in front of us and not make long-term plans so how can people think about these long-term plans if they’re not used to doing it at work well what’s probably a good idea is to think about what your ultimate goal is what do you want to achieve in the future what would you really like to have achieved and maybe yeah try and write that down quantify that and go this is what i’m aiming at another thing to think about is are there any events or changes coming up that might impact you your job or your company um so will there be a big shift away from the kind of work that you do is there a big thing happening in the future that you need to prepare for yes and when when you’ve thought about all these things you’ve got your ultimate goal you’ve considered what kind of threats or what kind of opportunities there are for things that could change then think okay how do we work back from that goal what are the things that i need to do to make sure that i can achieve it